UX/UI Designer | User-Centered Solutions

With over 6 years of experience, I lead the design of user-centric digital products that solve real problems and deliver exceptional user experiences. I excel at understanding user needs, translating them into intuitive and engaging interfaces, and collaborating effectively with cross-functional teams to achieve design excellence.

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Experience

CQED · London, England, United Kingdom · Remote - Sep 2023 - Dec 2024
Senior UX/UI Designer

• Led the end-to-end UX/UI design process for an ed-tech platform, crafting intuitive user flows and interfaces to facilitate learning about Cultural Intelligence and Global Citizenship Education.

• Conducted in-depth user research and usability testing, ensuring the platform met the diverse needs of students and educators globally. Interviewed more than 200 students.

• Collaborated with 5+ cross-functional teams to design and implement a cohesive design system, increasing platform scalability by 30% and ensuring visual consistency across 10+ key features.

• Organized with tools like Motion, Miro, Figma, Linear

Abu Dhabi TAMM · Abu Dhabi · Remote - Oct 2022 - Sep 2023
Senior UX/UI Designer

• Designing and creating user interfaces for 700+ various Abu Dhabi Government digital products and services, ensuring they are user-friendly, intuitive, and visually appealing.

• Creating design systems, components, wireframes, prototypes, and other design documentation to communicate your ideas and designs to others on your team.
• Working on multiple services simultaneously, prioritizing your work effectively and ensuring that deadlines are met.

GilgitApp · Gilgit, Pakistan · Onsite - Nov 2021 - Oct 2022
Lead UX/UI Designer

• Spearheaded the design team for GilgitApp, crafting a user-centric platform from the ground up that achieved nearly 1 million downloads and became Pakistan's second-largest C2C platform within two years.

• Designed minimal interfaces that enabled the seamless listing of over 100,000 products, driving increased user engagement and marketplace activity.

• User Research, User Interview and continuous feedback implementation

uConnect Technologies . Onsite - Oct 2018 - Nov 2021
UX/UI Designer

• Started as a Design Intern and progressed to Lead Designer, contributing to both freelance and in-house projects.
• Collaborated with cross-functional teams to create impactful UI/UX solutions and enhance brand identity.
• Led multiple design initiatives, ensuring high-quality visuals, user engagement, and consistency across projects.

Skills

Proficient in Figma, Adobe Creative Suite, and Framer
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Projects

Hackathon Project: Collaborative Learning App Design
Designed a mobile app to revolutionize educational ecosystems, enhancing interactive learning and peer collaboration. Focused on user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.
Redesign Project: Fitness Tracker App Revamp
Led a UX/UI overhaul for a popular fitness tracker app, aimed at boosting user engagement and clarity. Conducted usability audits, developed a redesign strategy, and implemented user feedback to significantly improve the app's interface and functionality.
Internship Project: Social Dining App Design
Created a mobile app design that connects food enthusiasts through shared dining experiences. Managed market research, conceptual design, and prototyping, culminating in a user-tested and refined app interface that promotes social connectivity and culinary exploration.