TAMM: Abu Dhabi Government Services

Abu Dhabi Government Portal TAMM

Overview

The Abu Dhabi Government Portal TAMM is a unified platform designed to streamline and digitize government services for citizens, residents, and businesses in Abu Dhabi. TAMM aims to provide a seamless, user-friendly experience by integrating various government services into a single digital ecosystem.

My Role

As a Senior UX/UI Designer, I was responsible for:

• Ideating and designing digital government services.

• Conducting user research to inform design decisions.

• Collaborating with cross-functional teams, including global designers from Xische, Accenture, and PWC.

• Designing services for both TAMM 1.0 and TAMM 2.0.

• Delivering end-to-end design solutions, from research to final designs.

Key Responsibilities

1. Research and Analysis

   • Conducted user interviews and surveys to understand the needs of citizens and businesses.

   • Analyzed data to identify pain points and opportunities for improvement.

   • Studied existing government service workflows to create efficient digital alternatives.

2. Ideation and Wireframing

   • Brainstormed innovative solutions to address user pain points.

   • Created low-fidelity wireframes to outline user journeys.

   • Collaborated with stakeholders to validate initial concepts.

3. High-Fidelity Design and Prototyping

   • Developed high-fidelity designs aligned with Abu Dhabi's branding and accessibility standards.

   • Used tools like Figma and Adobe XD to create interactive prototypes.

   • Conducted usability testing to refine designs.

4. Collaboration

   • Worked closely with global teams from Xische, Accenture, and PWC.

   • Participated in design sprints to align on project goals and milestones.

   • Provided design assets and specifications to developers for implementation.
     
     
     

Major Contributions

TAMM 1.0

• Designed intuitive service interfaces, ensuring ease of use for citizens and businesses.

• Conducted workshops to align stakeholders on user-centric design principles.

• Delivered designs for key services, such as:

  • Residency and Visa applications.

  • Business licensing and permits.

TAMM 2.0

• Enhanced the user experience by introducing streamlined navigation and personalized dashboards.

• Implemented advanced search functionality to improve service discoverability.

• Designed mobile-responsive layouts to ensure accessibility across devices.

Challenges and Solutions

1. Challenge: Understanding diverse user needs across various demographics.

   • Solution: Conducted extensive research and engaged with user groups to gather feedback.

2. Challenge: Coordinating with multiple global teams.

   • Solution: Leveraged collaborative tools like Miro and Slack to ensure seamless communication and alignment.

3. Challenge: Balancing government protocols with user-centric design.

   • Solution: Worked closely with stakeholders to align user needs with regulatory requirements.

Impact

• Improved user satisfaction and efficiency in accessing government services.

• Reduced average service completion time by 30% through streamlined processes.

• Contributed to TAMM being recognized as a leading government digital platform in the region.

Tools and Technologies

• Design Tools: Figma, Adobe XD

• Prototyping Tools: InVision, Marvel

• Collaboration Tools: Miro, Slack, Microsoft Teams

Learnings

• The importance of empathy in designing for diverse user groups.

• Effective communication and collaboration with global teams.

• Balancing innovation with practicality in government service design.

Conclusion

Working on TAMM was a transformative experience, allowing me to contribute to a project of national significance. It honed my skills in research, design, and collaboration, and reinforced the value of user-centric solutions in creating impactful digital services.